Travel Websites should generate iCal data

When I book travel on an airline or travel website, there should be a feature to download the itinerary as an iCal.

Other related secondary "shoulds" are to download/SMS/SyncML the itenerary to a cellphone / blackberry / smartphone / PDA, and to insert it into Google Calendar.

When my confirmation is emailed to me, it should have an attachment with the iCal object.

Update: I suggested this to AlaskaAirlines website at the same time I wrote this LJ post. I just got the following email back from them:

Dear Mr. Atwood,
Thank you for your suggestion. We have forwarded your email to the web development team. I have heard that they are looking into this feature.

Regards,
Dayna
Customer Care for alaskaair.com

Just noticed a fix to Google Calendar

Google Calendar has fixed the annoyance in their UI, where if something spans over midnight, it doesn't appear in the hourly scheduling grid.

Finally!

Thanks, Google.